Idaho Capitol Watch
SB 1111: CONSUMER PROTECTION – Adds to existing law to establish provisions regarding truth in digital advertising sales.
Adds new section 48-603H to Idaho Consumer Protection Act requiring digital ad publishers doing business in Idaho to verify key performance indicators (KPIs) and geo-targeting upon purchaser request within 30 days. Violations allow purchasers to sue for damages or refunds. Effective July 1, 2025.
Status
Transmitted to House (March 12, 2025) · Originated in the Idaho Senate · Introduced February 14, 2025
Sponsors
- STATE AFFAIRS COMMITTEE
Committees
- JR for Printing
Bill history
- March 7, 2025 — Senate: Amendments ordered printed; referred for engrossment (amended)
- March 7, 2025 — Senate: Amendments reported printed (amended)
- March 7, 2025 — Senate: Reported engrossed, filed for first reading, as amended (amended)
- March 7, 2025 — Senate: Read first time as amended, filed for Second Reading (amended)
- March 10, 2025 — Senate: Read second time as amended, filed for Third reading (amended)
- March 11, 2025 — Senate: Read third time in full as amended – PASSED - 19-16-0AYES – Adams, Anthon, Burtenshaw, Den Hartog, Goodrich(Rabe), Guthrie, Harris, Keyser, Lent, Markley(Carlson), Okuniewicz, Ruchti, Semmelroth, Tayl (amended)
- March 12, 2025 — House: Received from the Senate, Filed for First Reading
- March 12, 2025 — House: Read First Time, Referred to Business
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